About Us

About GenSight

Global Solutions

  • Align projects to strategy
  • Shape future market focus
  • Balance across segments
  • Focus on strategy themes

Tailored Configuration

  • Align projects to strategy
  • Shape future market focus
  • Balance across segments
  • Focus on strategy themes
GenSight’s Complete Solution

Proven. Scalable. Flexible.

From 20 to 5,000+ users.

Cloud or On-premise.

Trusted by the world’s largest corporations. 

Strategy Execution Management (SEM) Software

GenSight is an established world leader in the provision of enterprise software to support strategy execution. Our clients are leading global corporations across most industry sectors. GenSight offers the most complete, integrated and flexible solution to address the growing market for SEM solutions.

History and Background

The company was founded by David Munt in 1994 as Strategic Dynamics Ltd. At that time our products were focused squarely on strategy formulation and modelling. The product focus evolved into execution, and project portfolio management (PPM), and then into stage gate and new product development. We have consistently remained at the leading edge of technology solutions for strategy execution. We have fostered strong connections with strategy consultants, including a global relationship with Arthur D. Little (prior to their Chapter 11 issues). In 2002, rebranded as GenSight, the company joined forces with a US based PPM consulting firm led by Michael Menard. In 2007 Series A funding from a major private equity institution enabled the transition to offer global enterprise software solutions. That focus has since evolved onto the cloud with our SaaS platform.

Today the company is at the centre of an exciting and evolving marketplace that analysts have labelled the Strategy Execution Market (SEM). To us it is simply what we have always done.

GenSight = Create the vision, make it happen.

GenSight is fully  ISO 9001 and ISO 27001 certified.


Blueprint Solutions Tailored to Client Needs

GenSight consultants are highly experienced professionals that have successfully delivered solutions to a wide range of leading companies. They will guide you towards best-practice, according to what is right for your particular business, now and in future. Often this means a phased approach, starting with your most urgent priorities.

We do all the initial setup and configuration for you, working closely with you at all times, so you get exactly what you need. A tailored system ready to use.

The processes in GenSight are configured to your businessneeds. You can operate a range of different processes and templates within your strategy and product pipeline to cater for different project types and business unit needs. Importantly, for large enterprise deployments, you can freely mix and match processes to support a diverse range of projects.

 Our product suite is an integrated solution that covers the entire process, top to bottom, end to end.

  • Idea management
  • Research and development
  • Product development
  • Portfolio management
  • Resource management
  • Strategic planning

As an integrated solution it means that cross functional working is dramatically enhanced. In a large corporation you can break down silos, and get the best products to market more quickly, with less risk and less cost.

We have been in existence for 25 years. Always focused on the same goals – to provide leading corporations with best-in-class software solutions, that improve the new product process.

We provide a full service solution – and the software functionality is tailored to your specific needs (through configuration and setup options). We offer our solution via the cloud or installed on your company’s own servers, at your choice.


GenSight is trusted by many of the world’s biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience