Business Case

Product Functions

Process Tools
Financial Tools
Portfolio Tools
Strategy Support
Resource Functions
Governance Support
Business Intelligence
Project Management
Ideas & Collaboration

Stage Gate Built in

  • Align projects to strategy
  • Shape future market focus
  • Balance across segments
  • Focus on strategy themes

Analyse Business Cases

  • Align projects to strategy
  • Shape future market focus
  • Balance across segments
  • Focus on strategy themes
GenSight’s Complete Solution

Proven. Scalable. Flexible.

From 20 to 5,000+ users.

Cloud or On-premise.

Trusted by the world’s largest corporations. 

Build a robust business case, online

GenSight has best-practice built in to capture cross functional information for a realistic business plan. These are built and refined progressively, as your projects develop, from idea through feasibility, development… to launch. Its living document. The stage and gate process is used to prompt, gather and control information collection. Integrated approvals, gate management and workflow ensure efficiency for project managers, and effective corporate governance.

Business plans in GenSight are dynamic. Automatically refreshed, validated and recalculated when any input – such as status, schedule or financial assumptions – is changed. Business plans include extensive financial analysis coupled with the basics of project goals, benefits, timescales, risks and return.

 For convenience you can view and manage business cases directly in the web app pages, or via a neatly formatted interactive Word document that you can take offline if you want, and synchronise back to the database. It’s all very flexible.



  • Online business case builder using an integrated stage and gate process, to incrementally build and maintain a robust business case
  • More and better information as project progresses through its life-cycle  – starts as fuzzy idea building into sophisticated and robust financially based business case.
  • Formatted document can be automatically produced in Word – and synchronized to any updates in base data.
  • Full financial model, costs and sales through to P&L and payback, NPV, IRR analysis
  • All individual project business cases automatically aggregated and rolled up into portfolio management view of entire pipeline.
  • Business case automatically updates with impact of changes to schedule, resource, costs, forecasts, milestones etc.

How Configurable is GenSight?

  • Workflow rules and process methodology.
  • What information is required at each stage
  • Business case document format, fields and style.
  • Metrics are all configurable
  • Rollup aggregation rules

Key Features

  • Best-practice processes
  • Living online document
  • Build/enhance by stage
  • Gatekeeper workflow
  • Approvals process
  • Cross functional
  • Robust financial planning
  • Audit trail of changes


GenSight is trusted by many of the world’s biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience