Digital Transformation

Transform the product, create new opportunities.

Take disruptive change to the market, and succeed in gaining durable advantage. Shift the focus from project to product.

To accomplish this requires a sophisticated and agile approach. Solution delivery  must be market led. You need to support your innovation process with best-practice processes and enterprise-wide tools.  The right tools, tailored to your company.

Strategy Execution

Fill the gap between strategy and execution.

Digital Transformation

Transform and create new opportunities.

NPD Process

Improve your NPD process and performance.

R&D Portfolio

Enhance the ability to manage your R&D portfolio.

Innovation Performance

Support your entire innovation process.

Strengthen Your Transformation Capability

Idea to Launch – Strengthen your process to get the best initiatives from idea to launch – quicker, cheaper, repeatedly. The right process will also capture high quality information on all types of initiatives so you can make decisions actually happen and on a more objective basis. 

Portfolio Management – Analyse, prioritize and decide. Select the best initiatives, allocate investment and resource more wisely, maximize, value, optimize balance and strategic alignment. 

Resource Management – Manage supply and demand, identify shortfalls, allocate resources effectively and track actual time and cost. 

Project Management – Improve productivity with the right methodology and tools. Manage deliverables, timescales, scheduling and progress. 

Financial Management – Produce high quality business plans for initiatives, with realistic risk analysis. Keep the business case ‘alive’ and refine cost, sales, and profit forecasts as initiatives progress.

Interactive Roadmap - Digital Transformation

Phase 1

Idea to Value

Central to innovation. Build capability to prioritise & focus resources, to gain control of which projects proceed and ensure that risk and odds of success are effectively managed.

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Investment Model

Strengthen financial assessment of projects. Estimate all costs by stage to develop and launch, forecast sales build after launch. Automated build of P&L model and ratios to support investment decisions

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Enhance capability to see the whole portfolio. Assess risk, value and balance. Manage strategic alignment.

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Develop clear strategy and link this to project delivery. Strategic themese to  drive innovation focus. Create long term value.

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  • Reduce time to value
  • Increase return on innovation
  • Reduce delivery failures
  • Kill poor projects sooner

Phase 2

Project Management

High level project control. Milestones, deliverables, track project status. Ensure effective team work and communication.

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Build capability to report, chart and analyse all projects in the portfolio. Create dashboards to track key prformance measures.

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Grow capability to collaborate on ideas, build creativity, and to capture and prioritize the best ideas.

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  • Build market focus
  • Prioritize effectively
  • Align innovation to strategy
  • Manage value vs risk

Phase 3


Build mechanisms to control and facilitate effective process management

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Build capability to assess resource supply and demand. Manage capacity and allocation to optimize delivery of value. Track resources, actuals and time recording.

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  • Best-in-class integrated capability
  • Manage all resources effectively
  • Plan supply vs demand
  • Continual improvement

GenSight Blueprint – Digital Transformation Capability

GICIM™ Capability

Methods & Tools



Idea to LaunchStage gate, Multiple processesA1Level 5
Investment ModelCost & sales forecast, project P&LA2Level 4
Portfolio ManagementValue vs Risk, balance, prioritizeA2Level 4
StrategyThemes, gap analysis, scenariosA1Level 3
Resource ManagementSupply vs demand, allocate & trackCLevel 3
GovernanceGatekeeping, control, workflowCLevel 4
Business AnalyticsBI Reporting, charts, dashboardsA2Level 4
Project ManagementStages, deliverables, milestonesBLevel 4
Ideas & CollaborationIdeas capture, sharing, rankingBLevel 4

GenSight’s Complete Solution

  • Idea to launch
  • Investment Model
  • Portfolio
  • Strategy
  • Resource Management
  • Governance
  • Business Analytics
  • Project Management
  • Idea Collaboration

GenSight is an established industry leader providing advanced solutions to support the New Product Development process.

We have a global reputation earned over 25 years by delivering advanced solutions to many of the best and largest corporations in the world.

Capability Maturity - Phased Improvement

Accelerate Innovation

  • Shared repository
  • Collaboration & workflow
  • Build agility
  • Exploit best-practice

Enhance Profitability

  • Reduce time to market
  • Early mover advantages
  • Deeper market share
  • Jumpstart competitors

Exploit Digital to Win

  • Realistically assess risk
  • Manage project deliverables
  • Strengthen governance
  • Collaborate and share

GenSight Innovation Management Framework™

GICIM™ Maturity Levels by Phase


GenSight is trusted by many of the world's biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience