Enterprise Innovation Management

Go Beyond the Product – Manage Your Entire Innovation Pipeline.

End to end, from concept through to launch.

Support your entire innovation process with best-practice processes and enterprise-wide tools specific to your company.

Improve cross-functional communication and collaboration, add value for everyone involved in the innovation process. From executives to process owners and knowledge specialists. From idea through to launch.

Strategy Execution

Fill the gap between strategy and execution.

Digital Transformation

Transform and create new opportunities.

NPD Process

Improve your NPD process and performance.

R&D Portfolio

Enhance the ability to manage your R&D portfolio.

Innovation Performance

Support your entire innovation process.

How Can You Improve Innovation Performance?

​Innovation is not a random creative act. In a large company it must occur systematically, successfully, economically, over and over again. And not just for the little ‘me too’ innovations, it must be done for the big blockbusters too.

This will not happen by chance. It requires strong creative leadership, a powerful set of processes, and the right support technology.  Innovation by design. By investment, by governance, and by good creative management and leadership.


Strong Leadership – Creative, focussed and well-informed management to select the best arenas to invest. The right level of governance, to prioritize and direct investment, but not to stifle the very essence of innovation.

The Right Processes – Big, bold and broad. Global scale. Not just products. Manage the range of processes across all streams of innovation. From idea, right through to banking the value.

  • Big: Global scale. Consistent, manageable, while accommodating individual business unit needs.
  • Bold: Encouraging and accelerating the best innovations. Disrupt or be disrupted?
  • Broad: The whole spectrum of innovation – the product ecosystem, business model and processes, services and media to connect with the market

Support Technology – Exploit the latest collaborative tools to dramatically enhance your process capability.

Interactive Roadmap - Innovation Performance

Increase Sales

  • Reduce time to market
  • Early mover advantages
  • Deeper market share
  • Jumpstart competitors

Accelerate Innovation

  • Shared repository
  • Collaboration & workflow
  • Build agility
  • Exploit best-practice

More Innovative Wins

  • Realistically assess risk
  • Manage project deliverables
  • Strengthen governance
  • Collaborate and share

Phase 1

Idea to Value

Central to innovation. Build capability to prioritise & focus resources, to gain control of which projects proceed and ensure that risk and odds of success are effectively managed.

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Investment Model

Strengthen financial assessment of projects. Estimate all costs by stage to develop and launch, forecast sales build after launch. Automated build of P&L model and ratios to support investment decisions

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Enhance capability to see the whole portfolio. Assess risk, value and balance. Manage strategic alignment.

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Develop clear strategy and link this to project delivery. Strategic themese to  drive innovation focus. Create long term value.

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  • Reduce time to value
  • Increase return on innovation
  • Reduce delivery failures
  • Kill poor projects sooner

Phase 2

Project Management

High level project control. Milestones, deliverables, track project status. Ensure effective team work and communication.

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Build capability to report, chart and analyse all projects in the portfolio. Create dashboards to track key prformance measures.

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Grow capability to collaborate on ideas, build creativity, and to capture and prioritize the best ideas.

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  • Build market focus
  • Prioritize effectively
  • Align innovation to strategy
  • Manage value vs risk

Phase 3


Build mechanisms to control and facilitate effective process management

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Build capability to assess resource supply and demand. Manage capacity and allocation to optimize delivery of value. Track resources, actuals and time recording.

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  • Best-in-class integrated capability
  • Manage all resources effectively
  • Plan supply vs demand
  • Continual improvement

GenSight Blueprint to Improve Innovation Performance

GICIM™ Capability

Methods & Tools



Idea to LaunchStage gate, Multiple processesA1Level 5
Investment ModelCost & sales forecast, project P&LA2Level 4
Portfolio ManagementValue vs Risk, balance, prioritizeA2Level 4
StrategyThemes, gap analysis, scenariosA1Level 3
Resource ManagementSupply vs demand, allocate & trackCLevel 3
GovernanceGatekeeping, control, workflowCLevel 4
Business AnalyticsBI Reporting, charts, dashboardsA2Level 4
Project ManagementStages, deliverables, milestonesBLevel 4
Ideas & CollaborationIdeas capture, sharing, rankingBLevel 4

GenSight’s Complete Solution

  • Idea to launch
  • Investment Model
  • Portfolio
  • Strategy
  • Resource Management
  • Governance
  • Business Analytics
  • Project Management
  • Idea Collaboration

GenSight is an established industry leader providing advanced solutions to support the New Product Development process.

We have a global reputation earned over 25 years by delivering advanced solutions to many of the best and largest corporations in the world.


GenSight is trusted by many of the world's biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience