New Product Development 

Improve the performance of your product development projects and programs with best practices,  processes, and tools specific to your company.

Enhance cross-functional communication and collaboration, and add value for everyone involved in the NPD process. From executives to process owners and knowledge specialists.

Enjoy end-to-end management of new products, technology, processes, and strategic initiatives. Get the best ideas to market, quickly, profitably, repeatedly.

Strategy Execution

Fill the gap between strategy and execution.

Digital Transformation

Transform and create new opportunities.

NPD Process

Improve your NPD process and performance.

R&D Portfolio

Enhance the ability to manage your R&D portfolio.

Innovation Performance

Support your entire innovation process.

Making an Impact in NPD

We are an established industry leader providing advanced solutions to support the New Product Development process. We have specialized in Portfolio Management and NPD for over 25 years. We live and breathe this field – it’s all we do. We have a global reputation earned by delivering highly advanced solutions to many of the best and largest corporations in the world.

GenSight is a fully integrated platform. Top-down strategic planning links to stage gate governance, through to project management and resource management. Top-to-bottom prioritization and alignment to control investment. Timely and accurate information from the ground up to deliver projects efficiently.

How Can GenSight help you?

More Product Wins

Realistically assess risk

Manage project deliverables

Strengthen governance

Collaborate and share

Increase Sales

Reduce time to market

Early mover advantages

Deeper market share

Jumpstart competitors

Manage Complexity

Shared repository

Collaboration & workflow

Build agility

Exploit best-practice

Top Tips to Improve NPD Performance

  • Make Decisions at Gates – The big-ticket gate is the one that leads to development, which is the stage carrying the biggest and riskiest spending commitment before launch. To manage all of that you need a good, pragmatic approach to the business case, with increasing rigor as the project progresses.
  • Objective Fact-Based Decisions –Get objective facts and information from cross-functional teams to contribute to the business case. Technical, commercial, financial, marketing, resource… and more. That’s quite a process to manage, and there is always scope to improve.
  • Engage Gatekeepers Fully – Assign the right gatekeepers (relevance, knowledge, motivation) and get them the right information at the right time. You need effective information collection, quality gate deliverables, and governance, with just the right level of mandatory content.

Interactive Roadmap to NPD Excellence


  • Reduce time to value
  • Increase return on innovation
  • Reduce project delivery over-runs
  • Kill poor projects sooner


  • Build market focus
  • Prioritize effectively
  • Align innovation to strategy
  • Manage value vs risk


  • Best-in-class integrated capability
  • Manage all resources effectively
  • Plan supply vs demand
  • Continual improvement


GenSight is trusted by many of the world's biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience