New Product Development


More Product Wins

  • Realistically assess risk
  • Manage project deliverables
  • Strengthen governance
  • Collaborate and share

Increase Sales

  • Reduce time to market
  • Early mover advantages
  • Deeper market share
  • Jumpstart competitors

Manage Complexity

  • Shared repository
  • Collaboration & workflow
  • Build agility
  • Exploit best-practice
GenSight’s Complete Solution
  • Idea to launch
  • Investment model
  • Portfolio
  • Strategy
  • Resource Management
  • Governance
  • Business Analytics
  • Project Management
  • Idea Collaboration

GenSight is an established industry leader providing advanced solutions to support the New Product Development process.

We have a global reputation earned over 25 years by delivering advanced solutions to many of the best and largest corporations in the world.

Proven. Scalable. Flexible.

From 20 to 5,000+ users.

Cloud or On-premise.

Trusted by the world’s largest corporations. 

Improve the performance of your product development projects and programs with best-practices,  processes and tools specific to your company.

Enhance cross-functional communication and collaboration, add value for everyone involved in the NPD process. From executives to process owners and knowledge specialists.

Enjoy end to end management of new products, technology, processes and strategic initiatives. Get the best ideas to market, quickly, profitably, repeatedly. 

Interactive Roadmap to NPD Excellence

Phase 1

Phase Gate

Central to effective NPD. Build capability to prioritise & focus resources, to gain control of which projects proceed and ensure that risk and odds of success are effectively managed.

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Project Management

High level project control. Milestones, deliverables, track project status. Ensure effective team work and communication.

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Investment Model

Strengthen financial assessment of projects. Estimate all costs by stage to develop and launch, forecast sales build after launch. Automated build of P&L model and ratios to support investment decisions

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Build mechanisms to control and facilitate effective process management

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  • Reduce time to market
  • Increase new product revenue 
  • Reduce project delivery over-runs
  • Kill poor projects sooner 

Phase 2


Enhance capability to see the whole portfolio. Assess risk, value and balance. Manage strategic alignment.

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Develop clear strategy and link this to project delivery. Strategic themese to  drive innovation focus. Create long term value.

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Build capability to report, chart and analyse all projects in the portfolio. Create dashboards to track key prformance measures.

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  • Build market focus
  • Prioritize effectively
  • Align projects to strategy
  • Manage value vs risk

Phase 3


Build capability to assess resource supply and demand. Manage capacity and allocation to optimize delivery of value. Track resources, actuals and time recording.

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Grow capability to collaborate on ideas, build creativity, and to capture and prioritize the best ideas.

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  • Best-in-class integrated capability
  • Manage all resources effectively
  • Plan supply vs demand
  • Continual improvement
GenSight is a fully integrated platform. Top down strategic planning links to stage gate governance, through to project management and resource management. Top to bottom prioritisation and alignment to control investment. Timely and accurate information from the ground up to deliver projects efficiently.

We are an established industry leader providing advanced solutions to support the New Product Development process. We have specialized in Portfolio Management and NPD for over 25 years. We live and breathe this field – it’s all we do. We have a global reputation earned by delivering highly advanced solutions to many of the best and largest corporations in the world.


GenSight Blueprint for NPD Processes

GICIM™ Capability

Methods & Tools



Idea to Launch Stage and gate, Multiple processes A1 Level 5
Investment Model Cost & sales forecast, project P&L A1 Level 4
Portfolio Management Value vs Risk, balance, prioritize B Level 4
Strategy Themes, gap analysis, scenarios C Level 3
Resource Management Supply vs demand, allocate & track C Level 3
Governance Gatekeeping, control, workflow A2 Level 4
Business Analytics BI Reporting, charts, dashboards B Level 4
Project Management Stages, deliverables, milestones A2 Level 4
Ideas & Collaboration Ideas capture, sharing, ranking B Level 4
Source:  GenSight Innovation Capability Improvement Model (GICIM)™

Top Tips to Improve NPD Performance

Make Decisions at Gates – The big-ticket gate is the one that leads to development, which is the stage carrying the biggest and riskiest spend commitment prior to launch. To manage all of that you need a good, pragmatic approach to the business case, with increasing rigour as project progress.

Objective Fact-Based decisions –Get objective facts and information from cross functional teams to contribute to the business case. Technical, commercial, financial, marketing, resource… and more. That’s quite a process to manage, and there is always scope to improve.

Engage Gatekeepers Fully – Assign the right gatekeepers (relevance, knowledge, motivation) and get them the right information at the right time. You need effective information collection, quality gate deliverables and governance, with just the right level of mandatory content.

NPD Capability Maturity – Phased Improvement

GenSight Innovation Management Framework™

GICIM™ Maturity Levels by Phase


GenSight is trusted by many of the world’s biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience