GenSight enables you to master the complexity of prioritizing across a broad range of initiatives that have different objectives, potential rates of return, investment risks and constraints.
The prioritization methodology incorporated into GenSight enables you to systematically compare a diverse portfolio of projects and initiatives so as to make more robust decisions.
GenSight incorporates the following principles:
Uses bothhard and soft information– financial metrics and supporting qualitative inputs
On-Line business caseand “project profile” questionnaires capture key criteria in a repeatable and concise format – provides the fact base to feed the prioritization process
Financial and strategic criteria– Typical criteria include Financial Return, Strategic Value, Organizational Fit, Innovation, Probability of Success, Market Attractiveness, Competitive Advantage.
A flexible scorecard systemto combine and aggregate the criteria applicable to prioritization – fully configurable to your business.
Weighting system– to assign relative importance levels to criteria and scorecards
Pairwise comparison process– to tune the prioritization model to reflect decision makers mindset
Utility functions– To normalize diverse financial and numeric measures into a consistent scale of “worth”
Stage-Gate Linkage– Very simple prioritization criteria at early feasibility stages, expanding to more rigorous criteria and financial metrics at later stages when more information is available
