Global Threats – It’s a startling picture. Next year China is set to overtake the USA in the amount invested in R&D. The US is already down to 11th place in R&D as a % of GDP. No longer a nation of cheap imitation, china is a formidable innovator. With their massive trajectory of growth in R&D spending, what will the picture look like in 5 years when that technology hits the market?

Disruption – Disrupt or be disrupted?  Digital technology and new science affects every industry sector, from the obvious to the complete surprise. If you can’t yet see the impact in your industry, then be prepared for a shock, or work out how to create one.

Complexity – R&D is not just products, it’s about the whole innovation eco-system. The new media, networks and channels that connect you to your customers. And the big one, creating new business models.  Threat or Opportunity…which is it to be?

HOW CAN YOU COMPETE?

Outspend – No longer will this be a winning option on the global economy. Yes, you can still outspend your immediate competitors, but as you can see it will not be enough to sustain an advantage in the global arena.

Outsmart – Focus. Choose your strategic priorities. Find better ideas, create better concepts, and pick the best projects.  Relentlessly and objectively prioritize on the investments and activities that yield the best return.

Outpace – Accelerate the process of innovation and development. Get from initial concept through to value quicker, cheaper and repeatedly. Find your process to manage deliver R&D outcomes.