Senior Management

David Munt

Founder and Managing Director - UK

David Munt is based in London where he also leads the UK activities of The GenSight Group. Mr. Munt has a unique breadth of expertise, having dedicated his 35+ year career to the innovative application of advanced information technology to solve complex business strategy problems. He is the creator of the firm’s proprietary software, GenSight®. Prior to The GenSight Group, Mr. Munt was the founder and Managing Director of Strategic Dynamics Ltd, a software and strategic consulting firm that primarily developed software for corporate planning.

Previously Mr. Munt spent more than a decade as a senior consultant and director of several well-known UK based consulting firms, including PA Consulting, Generics and StratX, where he specialized in strategic planning applications with particular emphasis on market simulation. During this time, Mr. Munt recognized the need for software tools for strategic decision support and simulation as a key component of the corporate planning process. This became the basis for the GenSight® software product.

Mr. Munt has consulted and lectured world-wide on strategy and business issues. He has worked closely with INSEAD and other European business education establishments. Mr. Munt holds a first class honors degree in engineering from Brunel University, a postgraduate marketing degree and an MBA from the University of Westminster.

Michael Menard

Founder and President - US

Mr. Menard is the creator of GenSight’s Decision Excellence® process methodology, which he has implemented working with senior executives of global customers across a variety of industries, including various subsidiaries and business units of Johnson & Johnson, Georgia Pacific and Toro. Prior to co-founding the GenSight Group, Mr. Menard was a founding partner of the Atlantis Group, a consulting firm focused on the design, implementation and adoption of criteria-based decision-making for large corporations.

Mr. Menard brings a varied background as an executive with particular expertise in the areas of engineering, research and development, and operations. Mr. Menard held several domestic and international leadership positions at Johnson & Johnson (J&J) where, over a 25 year career, he conceived, launched and managed a number of new products and technologies, and was awarded 15 U.S. and multiple international patents.

Immediately prior to leaving J&J in 1997, Mr. Menard was Vice President of Worldwide Engineering, where he chartered, created and developed a global technical organization responsible for new technology and process development, R&D support, new product introductions and capital allocation for operations in 44 countries. Mr. Menard holds a Bachelor of Science degree in Life Sciences from Governor’s State University.


GenSight is trusted by many of the world's biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience