Strategy Execution


Strategic Alignment

  • Shared repository
  • Collaboration & workflow
  • Build agility
  • Exploit best-practice

Shared Focus

  • Realistically assess risk
  • Manage project deliverables
  • Strengthen governance
  • Collaborate and share

Enterprise Wide

  • Reduce time to market
  • Early mover advantages
  • Deeper market share
  • Jumpstart competitors
GenSight’s Complete Solution
  • Idea to launch
  • Investment model
  • Portfolio
  • Strategy
  • Resource Management
  • Governance
  • Business Analytics
  • Project Management
  • Idea Collaboration

GenSight is an established industry leader providing advanced solutions to support the New Product Development process.

We have a global reputation earned over 25 years by delivering advanced solutions to many of the best and largest corporations in the world.

Proven. Scalable. Flexible.

From 20 to 5,000+ users.

Cloud or On-premise.

Trusted by the world’s largest corporations. 

Fill the gap between strategy and execution. Manage all aspects of strategy deployment, initiative and program selection, resource allocation and value delivery.

Translate strategic plans into portfolios of initiatives. Leverage internal and external data to allocate investment across multiple dimensions – capabilities, products, programs, applications, and projects.

Accelerate your transformation initiatives with best-practice* processes and tools specific to your company.

*Industry leading Strategic Management. Agile, Six Sigma.

Fill the Gap – Strategy and Execution

On the journey of implementing strategy it is crucial to manage the process and elements required to dramatically improve the chance of success:

  • Strong leadership from the top
  • Clear and high aspirations and targets
  • Organizational alignment
  • Strategic portfolio management
  • Clear communication, prioritization and governance of initiatives

To support all of this requires an enterprise-wide software platform to enable the selection, funding, tracking and communication of all strategic initiatives, and linking those initiatives to the strategic plan.

Interactive Roadmap – Strategy Implementation

Phase 1

Idea to Value

Central to innovation. Build capability to prioritise & focus resources, to gain control of which projects proceed and ensure that risk and odds of success are effectively managed.

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Investment Model

Strengthen financial assessment of projects. Estimate all costs by stage to develop and launch, forecast sales build after launch. Automated build of P&L model and ratios to support investment decisions

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Enhance capability to see the whole portfolio. Assess risk, value and balance. Manage strategic alignment.

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Develop clear strategy and link this to project delivery. Strategic themese to  drive innovation focus. Create long term value.

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  • Reduce time to value
  • Increase return on innovation
  • Reduce delivery failures
  • Kill poor projects sooner

Phase 2

Project Management

High level project control. Milestones, deliverables, track project status. Ensure effective team work and communication.

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Build capability to report, chart and analyse all projects in the portfolio. Create dashboards to track key prformance measures.

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Grow capability to collaborate on ideas, build creativity, and to capture and prioritize the best ideas.

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  • Build market focus
  • Prioritize effectively
  • Align innovation to strategy
  • Manage value vs risk

Phase 3


Build mechanisms to control and facilitate effective process management

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Build capability to assess resource supply and demand. Manage capacity and allocation to optimize delivery of value. Track resources, actuals and time recording.

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  • Best-in-class integrated capability
  • Manage all resources effectively
  • Plan supply vs demand
  • Continual improvement

GenSight Blueprint to Improve Strategy Delivery

GICIM™ Capability

Methods & Tools



Idea to Launch Stage gate, Multiple processes A1 Level 5
Investment Model Cost & sales forecast, project P&L A2 Level 4
Portfolio Management Value vs Risk, balance, prioritize A2 Level 4
Strategy Themes, gap analysis, scenarios A1 Level 3
Resource Management Supply vs demand, allocate & track C Level 3
Governance Gatekeeping, control, workflow C Level 4
Business Analytics BI Reporting, charts, dashboards A2 Level 4
Project Management Stages, deliverables, milestones B Level 4
Ideas & Collaboration Ideas capture, sharing, ranking B Level 4
Source:  GenSight Innovation Capability Improvement Model (GICIM)™

Strategic Portfolio Management – Phased Improvement

GenSight Innovation Management Framework™

GICIM™ Maturity Levels by Phase


GenSight is trusted by many of the world’s biggest and best innovators. Around 20 global product launches every day use GenSight.


We have a 25 year track record of success. Building the platform, delivering award winning solutions, supporting our clients.


  • Cloud or On-Premise
  • From 20 users to 5,000+
  • Fully configurable, easy to use
  • Flexible, rich user experience